It Is the Last Thing They Touch
Packaging is the final impression your brand makes. A printed wrap carries your name past the counter and onto a desk, a park bench, or a social feed.
Put Your Handle on It
A logo is good; a social handle is better. Customers who photograph their food will tag you if you make it easy.
Keep the Design Simple
Wrap gets creased, folded and stained. One or two colours and a bold mark survive that far better than fine detail.